A Key Difference Between Cause Marketing and a Charitable Contribution

question 227

Multiple Choice

A key difference between cause marketing and a charitable contribution is

• A) a charitable contribution provides an organization with a lower tax deduction.
• B) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C) charitable donations are contributed at the sole discretion of the firm while for cause marketing the amount is directly affected by consumers' purchases.
• D) cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
• E) there is essentially no difference between a charitable contribution and cause marketing.

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