When Using a ________ Strategy, There Is No Change in Either

question 159

Multiple Choice

When using a ________ strategy, there is no change in either the basic product line or the markets served. Instead, increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price.

• A) product development
• B) market development
• C) diversification
• D) market saturation
• E) market penetration

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Definitions:

Market Price

The current price at which a commodity, security, or service can be bought or sold in a particular market.

Willingness to Pay

The maximum amount an individual is prepared to spend for a particular good or service.

Consumer Surplus

The gap between the aggregate amount that buyers are willing and able to allocate for a good or service and the total sum they really pay.

Consumer Surplus

The variance between consumers' potential payment for a good or service and their actual expenditure.