Those Characteristics of a Product That Make It Superior to Competitive

question 298

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are referred to as

• A)core benefit propositions.
• B)marketing mix elements.
• C)points of difference.
• D)marketing attributes.
• E)product protocols.

Understand how biases in marketing research can influence outcomes.

Understand the components and hierarchical structure of the three-tiered model of thinking.

Identify the challenges and biases in reporting science and general news.

Recognize the role and impact of the Internet and social media on information accessibility and bias.

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Definitions:

Chi-square Test

A statistical approach designed to test for a significant link between two categorical variables.

T Test

An analytical procedure designed to assess the means of two sets to identify if a notable difference is present.

Average Scores

The mean or arithmetic average derived from adding a set of numerical values and dividing by the number of values.

Inferential Statistics

Involves using data from a sample to make estimates and test hypotheses about the characteristics of a larger population.