Chobani Used All of the Following Tactics to Promote Its

question 109

Multiple Choice

Chobani used all of the following tactics to promote its Greek yogurt except which?

• A) sponsored the Food Network's "Rachael vs. Guy: Kids Kick-Off" TV show with its Chobani Champions Tubes.
• B) created a website to provide consumers with recipes that use Chobani yogurt.
• C) sponsored the U.S. Olympic and Paralympic Teams.
• D) used social networks Facebook, Twitter, Pinterest, and Instagram.
• E) relied on word of mouth in its early years.

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Definitions:

Break-even Point

The Break-even Point is the financial state at which total revenues equal total expenses, resulting in neither profit nor loss, and is crucial for assessing the viability of projects or businesses.

Margin Of Safety

The difference between actual sales and the breakeven point, indicating the amount by which sales can drop before losses begin.

Unit Selling Price

The price at which a single unit of a product is sold to customers.

Sales

The total amount of goods or services sold by a company, serving as a major component of its revenue.