Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

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Definitions:

Leading Economic Indicators

Variables that predict, or lead to, a recession or recovery; examples include consumer confidence, stock market prices, business investment, and big-ticket purchases, such as automobiles and homes.

Business Cycle

The natural fluctuation of the economy between periods of expansion (growth) and contraction (recession).

Price Level

The average of current prices across the entire spectrum of goods and services produced in the economy, often measured by a price index.

Risk-Free Rate

The rate of return on an investment with no risk of financial loss, typically represented by the yield on government bonds.