Janis Is in Charge of Marketing for a Department Store

question 40

Multiple Choice

Janis is in charge of marketing for a department store sale.During previous sales,she has had success using only radio advertisements to draw customers into the store for a sale.A colleague suggests TV commercials as another approach to marketing.Janis is resistant to change because she knows that the radio advertisements have worked.What form of resistance to change is Janis exhibiting?

• A) climate of mistrust
• B) peer pressure
• C) lack of tact
• D) loss of job security
• E) past success

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Definitions:

Diffusion

A process where molecules move from an area of higher concentration to an area of lower concentration until equilibrium is reached.

Matrix

The basic format of an appointment book, established by blocking off times on the schedule during which the doctor is able to see patients. Also, the material between the cells of connective tissue.

Connective

This term refers to connective tissue, one of the four major types of tissue in the body, responsible for supporting, connecting, or separating different types of tissues and organs.

Contract

A legally binding agreement between two or more parties that is enforceable by law.