Janis Is in Charge of Marketing for a Department Store

question 40

Multiple Choice

Janis is in charge of marketing for a department store sale.During previous sales,she has had success using only radio advertisements to draw customers into the store for a sale.A colleague suggests TV commercials as another approach to marketing.Janis is resistant to change because she knows that the radio advertisements have worked.What form of resistance to change is Janis exhibiting?

• A) climate of mistrust
• B) peer pressure
• C) lack of tact
• D) loss of job security
• E) past success

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Definitions:

Monopolist

A market participant who is the sole supplier of a particular good or service, possessing significant market power and able to influence price and market conditions.

No Change

A term indicating that a variable or condition remains constant or unaltered in a given context.

Product Demand

The desire and willingness of consumers to buy a specific product, influenced by factors such as price, quality, and consumer preference.

Pure Monopolist

A market structure where a single firm controls the entire market for a product or service, with no close substitutes and high barriers to entry.