What Is Customer Alchemy

question 41

Multiple Choice

What is customer alchemy?

• A) Converting customers from platinum to gold
• B) Increasing the data collection from only platinum and gold customers
• C) Increasing the sales made to good customers
• D) Converting customers who are loyal to other retailers
• E) Listening to customers and altering loyalty programs to better satisfy their needs

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Definitions:

Neurotransmitter

Chemicals that transmit signals across a synapse from one neuron to another, influencing bodily functions such as mood, appetite, and sleep.

Exocytosis

The process by which cells release substances (such as neurotransmitters or hormones) to the exterior through fusion of vesicles with the plasma membrane.

Endocytosis

A cellular process in which substances are brought into the cell by engulfing them in an energy-using process.

Parallel After-discharge Circuit

A circuit configuration in neural networks that involves parallel paths with different lengths that can cause prolonged signal discharge.