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Recent research on the effects of organizational citizenship behaviors (OCBs) has suggested:
Brands
Distinctive symbols, names, or trademarks designed to identify and differentiate products or services from those of competitors.
Focus Groups
A research method involving a small, diverse set of people who are asked about their attitudes towards a product, service, concept, or idea.
Social Networks
Platforms or websites that facilitate the building of social relationships among people who share interests, activities, backgrounds, or real-life connections.
Businesses
Entities that engage in commercial, industrial, or professional activities, aiming to generate profits from their operations.
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