The Key Objective of Competitive Advertising Is to

question 87

Multiple Choice

The key objective of competitive advertising is to

• A)tell people what a product is, what it can do, and where it can be found.
• B)show one brand's strengths relative to those of competitors.
• C)reinforce previous knowledge of a product.
• D)promote the advantages of one product class over another.
• E)persuade the target market to select the firm's brand rather than that of a competitor.