The Objective of Institutional Advertisements Is to _________, Rather Than

question 90

Multiple Choice

The objective of institutional advertisements is to _________, rather than promote a specific product or service.

• A)generate support for nonprofit organizations
• B)increase frequency of purchases of new products
• C)tout the competitive advantages of one industry over another
• D)build goodwill or an image for an organization
• E)promote alternative uses for a product class

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Definitions:

Combined Distribution Plans

Retirement or benefit plans that incorporate features of both defined contribution and defined benefit plans, offering a combination of guaranteed payouts and contributions based on individual accounts.

Gain-Sharing Plans

A type of incentive plan where employees receive benefits from cost-savings or productivity improvements they contribute to, enhancing teamwork and efficiency.

Long-Term Profitability

The ability of an organization to generate consistent profits over an extended period, indicating its financial health and sustainability.

Performance Based Pay

A compensation strategy that ties employee pay directly to their performance and achievements, varying with the individual's or team's achievements.