Promotion Represents the Fourth Element in the Marketing Mix

question 87

Multiple Choice

Promotion represents the fourth element in the marketing mix.The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and _________.

• A)human resources
• B)public service
• C)direct marketing
• D)online networking
• E)special events

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Definitions:

National Commercial Policy

A governmental strategy designed to promote trade, investment, and economic growth within a nation.

Land Ordinance

A foundational legislative act passed in 1785 by the United States Congress for the systematic surveying, planning, and sale of land in the Northwestern Territory.

Northwest Territory

A historical region in the early United States, designated in 1787, that included lands west of Pennsylvania and north of the Ohio River.

Annapolis Conference

A meeting in Annapolis, Maryland, in 1786 intended to address economic disputes between the States but setting the stage for the Philadelphia Convention for drafting the US Constitution.