The Olympics Have Become a Very Visible Example of a Comprehensive

question 269

Multiple Choice

The Olympics have become a very visible example of a comprehensive integrated communication program. For organizers, primary importance is placed on

• A) advertising and personal selling.
• B) personal selling and public relations.
• C) public relations and publicity.
• D) sales promotion and direct marketing.
• E) direct marketing and personal selling.

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Definitions:

John Bell

A Tennessee politician who was the Constitutional Union Party candidate for president in 1860, known for his moderate stance on the issue of slavery.

Elkhorn Tavern

A historically significant building located within Pea Ridge National Military Park in Arkansas, known for its role during the Civil War.

Honey Springs

The site of a significant 1863 Civil War battle in the Indian Territory, where Union forces secured a victory that was pivotal for control over the region.

Guerrilla Raids

Small, unexpected attacks conducted by independent or irregular military groups, often against larger traditional military forces, typically aiming at disruption rather than occupation.