The Design of the Promotion Will Play a Primary Role

question 54

Multiple Choice

The design of the promotion will play a primary role in determining the message that is communicated to the audience.Successful designs are often the result of

• A)identifying appropriate objectives.
• B)insight regarding task performance.
• C)accurately estimating costs of tasks.
• D)insight regarding consumer's interests and behavior.
• E)accurately estimating what task will accomplish each objective.

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Definitions:

Billion

A number representing a thousand million (1,000,000,000) in the American and modern British numeric system.

Neurotransmitters

Chemicals in the brain that transmit signals from one neuron to another across synapses.

Neural Impulse

An electrical signal that travels along the axon of a neuron, transmitting information between the brain and the body.

Axon

A long, slender projection of a neuron that conducts electrical impulses away from the neuron's cell body.