Kimberly-Clark Developed Tissues That Contained Vitamin C Derivatives Scientifically Designed

question 217

Multiple Choice

Kimberly-Clark developed tissues that contained vitamin C derivatives scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them.Unfortunately, people didn't believe the claims and were frightened by the "cidal" in the name.The reason for this product failure was

• A)an insignificant point of difference
• B)too little market attractiveness
• C)poor execution of the marketing mix
• D)poor product quality
• E)incomplete market and product protocol

---

Definitions:

Single-Value Lookup Field

A database column that matches a single value from one table to a corresponding value in another table, facilitating data retrieval.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity.

State

In computing, it refers to the condition or situation of a system, application, or component at a specific point in time, often determining its subsequent behavior.

Validation Rule Expression

In databases and applications, a formula or criteria set to ensure that data entered into a field meets specific requirements or parameters for correctness or appropriateness.