The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 218

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A)generate awareness among consumers and obtain widespread distribution.
• B)advertise benefits to consumers, stressing point of differentiation and consumer advantage.
• C)educate consumers about entirely new consumption patterns through product trial and personal selling.
• D)obtain widespread distribution in multiple channels.
• E)stress price differentials from competitors' products.

Understand the composition and significance of the promotional mix in marketing.

Identify strategies for differentiating products from competitors.

Distinguish between publicity and other forms of promotional activities.

Compare and contrast different pricing strategies with a focus on customer and internal orientations.

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Definitions:

Duty-Based Approach

An ethical perspective that focuses on the duties or moral obligations individuals have to others, society, or specific principles, regardless of the consequences.

Utilitarianism

An ethical theory that evaluates actions based on their consequences, specifically aiming to maximize overall happiness and minimize suffering.

Inherent Feature(s)

Basic or essential attributes that are naturally part of something or someone, often determining its character or essence.