In Terms of Promotion, Which of the Following Types of Goods

question 68

Multiple Choice

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

• A)shopping product
• B)convenience products
• C)specialty products
• D)unsought products
• E)services

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Definitions:

TV Commercials

Short advertisements broadcast on television, typically showcasing products, services, or brands to a wide audience.

Specialize

To concentrate on a specific area of expertise, activity, or field of study to gain a higher efficiency or proficiency.

Maximize

The process of increasing a certain outcome or variable to its highest possible level, given a set of constraints.

Total Production

The total output of goods or services produced by an individual firm or an entire industry over a specific period.