Criteria for Forming Segments Involve Both Similarities and Differences

question 3

Multiple Choice

Criteria for forming segments involve both similarities and differences.Which of the following statements is most accurate?

• A) Within a segment, the needs of potential buyers should be different; among segments, the needs of buyers should be similar.
• B) Within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different.
• C) The needs of buyers should be different, both between segments and within segments.
• D) The needs of buyers should be the same, both between segments and within segments.
• E) If there are any differences at all, you should segment your market.

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Definitions:

Quantitative Easing

A monetary policy used by central banks to increase the money supply by buying government securities or other securities from the market.

Central Bank

A national bank that provides financial and banking services for its country's government and commercial banking system and implements monetary policy.

Economic Growth

An increase in the production of goods and services in an economy over time, typically measured as the percentage increase in real GDP.

Inflation

The pace at which the overall price level for goods and services increases, diminishing the buying power.