Positioning That Involves Seeking a Less Competitive, Smaller Market Niche

question 151

Multiple Choice

Positioning that involves seeking a less competitive, smaller market niche in which to locate a brand is referred to as __________.

• A)competitive repositioning
• B)position downsizing
• C)differentiation positioning
• D)extending competitive space
• E)product distinction positioning

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Definitions:

Alternatives Generation

The process of generating multiple solutions or options in response to a problem or challenge.

Man-Made Disaster

Disasters resulting from human actions or technologies, causing damage to life and property.

Life Stressor

Events or conditions in one's surroundings that cause stress and can affect an individual's emotional and physical health.

Chronic Stressor

A persistent source of stress that continues over an extended period, potentially affecting an individual's health and well-being.