Small Athletic Shoe Manufacturers Such as Vans Have Targeted Niche

question 136

Multiple Choice

Small athletic shoe manufacturers such as Vans have targeted niche markets and made shoes designed to satisfy the needs of different specific groups of customers.This strategy is an example of

• A)market segmentation.
• B)mass customization.
• C)customized manufacturing.
• D)single chain marketing.
• E)market specific selection.

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Definitions:

Morbidity and Mortality Rates

Statistical measures of the disease prevalence (morbidity) and death rates (mortality) within a given population.

Demographic Data

Statistical information about populations, including age, race, gender, income, and education, used for analysis and policy-making.

Conflict Resolution

The process of resolving a dispute or disagreement between two or more parties in a constructive manner.

Caregiver Role Strain

The stress and burden experienced by caregivers due to the demands of caring for a dependent individual.