Time Magazine Publishes 200 Different U

question 185

Multiple Choice

Time magazine publishes 200 different U.S.editions each targeted at unique geographic and demographic segments using a special mix of advertisements.Time is using which of the following segmentation strategies?

• A)one product with multiple market segments
• B)multiple products with multiple market segments
• C)one product with multiple channels of distribution
• D)one product with changes based on customer behavior
• E)multiple products with multiple segments

---

Definitions:

Projection

A defense mechanism in which individuals attribute their own unacceptable thoughts, feelings, or motives to another person.

Defense Mechanism

Psychological strategies used unconsciously to protect oneself from anxiety or unacceptable thoughts and feelings.

Repression

A defense mechanism where distressing thoughts, memories, or desires are kept out of conscious awareness.

Reaction Formation

A defense mechanism where an individual unconsciously replaces unacceptable or threatening inner wishes and fantasies with an exaggerated version of their opposite.