Four General Categories Used to Segment Consumer Markets Are Geographic

question 201

Multiple Choice

Four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, __________, and behavioral segmentation.

• A)supplier segmentation
• B)demand segmentation
• C)regional segmentation
• D)psychographic segmentation
• E)NAICS code segmentation

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Definitions:

Object Permanence

The comprehension that items persist in existence despite being out of sight, sound, or touch.

Psycholinguistic Theory

The view that language learning involves an interaction between environmental influences and an inborn tendency to acquire language. The emphasis is on the inborn tendency.

Sensitive Periods

Specified times in development when the brain is particularly receptive to learning certain skills or knowledge.

Language Acquisition Device

A theoretical construct in linguistics proposed by Noam Chomsky, suggesting an innate faculty that allows humans to acquire language.