By Dividing Its Tennis Racquet Market into Categories, Which It

question 221

Multiple Choice

By dividing its tennis racquet market into categories, which it labels Performance, Recreational and Junior tennis players, Prince Sports is using

• A)consumer differentiation.
• B)product innovation.
• C)market delineation.
• D)market segmentation.
• E)aggregation marketing.

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Definitions:

John Hagan

A respected sociologist known for his contributions to criminology and social structure theories.

Conflict Crime

Crimes that arise in the context of conflicts, often in areas experiencing warfare, civil unrest, or severe social discord.

Consensus Crime

Consensus crime refers to activities that are universally agreed upon as wrong or harmful to society, and thus are legislated against, such as murder or theft.

White-Collar Crime

Refers to an illegal act committed by a respectable, high-status person in the course of work.