FIGURE 9-6 -The Perceptual Map in Figure 9-6 Above Shows How Various

question 187

Multiple Choice

FIGURE 9-6
-The perceptual map in Figure 9-6 above shows how various drinks are seen in the minds of adult consumers.Suppose this map describes accurately how I see the drinks shown.As an adult, I am a heavy consumer of mineral water.Also, I am very concerned about nutrition and don't want to look like a kid.A likely reason I drink mineral water according to this perceptual map is that I see it as

• A)more nutritious than tea.
• B)more adult than a skinny latte.
• C)more nutritious and more adult than a milk shake.
• D)more adult than nutritionally-designed diet drinks.
• E)more nutritious and more adult than a fruit-flavored drink.

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Definitions:

Semiotics

is the study of signs and symbols and their use or interpretation.

Back Translation

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.

Symbolic Linguistics

The study of how language symbolizes and conveys meaning in human communication.

Cultural Symbols

Objects, signs, or emblems that carry particular meanings recognized only by members of a culture or society.