A Specialized Observational Approach in Which Trained Observers Seek to Discover

question 63

Multiple Choice

A specialized observational approach in which trained observers seek to discover subtle behavioral and emotional reactions as consumers encounter product in their "natural use environment," is referred to as __________ research.

• A)ethnographic
• B)cultural
• C)genealogical
• D)sociological
• E)physiological

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Definitions:

Freud

The founder of psychoanalysis, a method for treating psychological pathology through dialogue between a patient and a psychoanalyst.

Societal Norms

Unwritten rules and expectations that regulate the behavior of people within social groups and societies.

Oedipus Conflict

A psychoanalytic theory proposed by Freud highlighting a child's unconscious sexual desire for the opposite-sex parent and jealousy towards the same-sex parent.

Moral Competence

The ability to make decisions based on ethical principles and to act in accordance with one's moral values.