For 18 Months, Warner-Lambert Co

question 48

Multiple Choice

For 18 months, Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." This requirement was imposed by the FTC because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

• A)deceptive advertising.
• B)unethical advertising.
• C)follow-up advertising.
• D)over-regulation in the industry.
• E)corrective advertising.