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Companies Are Just Beginning to Use "Twitter" as a Tool

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Essay

Companies are just beginning to use "Twitter" as a tool in their relationship marketing program.In what ways could Twitter be used to benefit both the customer and the organization?


Definitions:

Capital Restructuring

Changing a firm’s capital structure intentionally by buying and selling stocks and bonds simultaneously.

Leverage

Leveraging borrowed money to enhance the expected gains from an investment.

Financial Risk

The chance of experiencing financial loss from an investment or enterprise because of different economic elements.

ROA

Return on Assets is a measure of how effectively a company uses its assets to generate profit, calculated as net income divided by total assets.

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