In What Situations Is Personal Selling Likely to Be More

question 76

Essay

In what situations is personal selling likely to be more appropriate than advertising?

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Definitions:

Suggest Alternative

The act of proposing a different option or solution than what is currently being considered.

Benefit Elimination

The process of removing certain benefits or coverage options from an insurance policy or employee benefit program.

Persuasive Message

A communication intended to influence the attitudes, beliefs, or behaviors of the recipient.

Hedging Words

Words or phrases used to soften statements, making them less direct or assertive, often to express uncertainty or politeness.