The Interactive Capabilities of Internet-Enabled Technologies That Invite Customers to Engage

question 27

Multiple Choice

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

• A)chat assistance.
• B)blog assistance.
• C)tweet assistance.
• D)choice assistance.
• E)bot assistance

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Definitions:

Plan-Do-Study-Act

A four-step, iterative method used for quality improvement in processes, involving planning, implementation, evaluation, and refinement.

Meta-Analysis

A statistical technique that combines the results of multiple scientific studies to obtain a more accurate effect size of an intervention or variable of interest.

Randomized Control Trials

A study design where participants are randomly allocated to receive one of several clinical interventions, one of which may be a standard treatment or a placebo, to determine the efficacy of interventions.

Systematic Review

A comprehensive summary of research literature on a specific topic, using systematic methods to collect and critically analyze studies.