There Are Three Approaches to Viral Marketing

question 36

Multiple Choice

There are three approaches to viral marketing. Marketers can: (1) __________, (2) make the website content so compelling that viewers want to share it with others, and (3) offer incentives for referrals.

• A)embed a message in the product or service
• B)use customerization
• C)use choice boards
• D)use niche marketing
• E)use permission marketing

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Definitions:

Profit

The financial gain made in a transaction or operation, calculated as the difference between revenue and expenses.

Fixed Costs

Expenses that do not change in relation to levels of production or sales, remaining constant even as output varies.

Unit Variable Cost

The cost associated with producing an additional unit of a product, not including fixed costs that remain constant regardless of production volume.

Profit

The financial gain realized when income generated from business activities exceeds the expenses, taxes, and costs associated with maintaining the business.