There Are Three Approaches to Viral Marketing

question 135

Multiple Choice

There are three approaches to viral marketing. Marketers can: (1) embed a message in the product or service, (2) __________, and (3) offer incentives for referrals.

• A)use customerization
• B)use choice boards
• C)use niche marketing
• D)make the website content so compelling that viewers want to share it with others
• E)use permission marketing

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Definitions:

More Elastic

Describes a situation where the demand or supply for a good or service is highly responsive to changes in price.

Less Elastic

Describes a situation where the demand or supply for a product or service is relatively unresponsive to changes in price.

Perfectly Inelastic

A situation where the demand or supply for a good does not change in response to changes in price.

Demand Curve

A graph that shows the relationship between the quantity of a good demanded and its price.