The Practice of Building Ties to Customers Based on a Salesperson's

question 132

Multiple Choice

The practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time is referred to as

• A) order processing.
• B) order taking.
• C) customer value creation.
• D) relationship selling.
• E) partnership selling.

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Definitions:

Disinflation

A reduction in the rate of inflation; a slowdown in the rate at which prices increase over time.

Sacrifice Ratio

An economic ratio that measures the effect of rising unemployment on the reduction of inflation within an economy.

Inflation Rate

The rate at which the general level of prices for goods and services is rising, and, subsequently, eroding purchasing power.

Annual Output

The total value of goods and services produced by an economy or a firm in one year.