Which of the Following Statements Regarding the Role of Salespeople

question 168

Multiple Choice

Which of the following statements regarding the role of salespeople is most accurate?

• A)Salespeople can identify creative solutions to customer problems.
• B)Salespeople have little say in a company's account management policies.
• C)Salespeople truly know their customers and therefore are the best resource for segmenting and selecting target markets.
• D)Salespeople are the most highly trained of all a firm's employees and therefore have the greatest job security.
• E)Salespeople are traditionally given greater authority than other company employees and therefore can offer customers the best financial terms for their purchases.

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Definitions:

Job Analysis

The process of gathering, documenting, and analyzing information about job tasks, responsibilities, and the required skills, knowledge, and abilities for a specific role.

Midpoint Method

A technique for calculating the percent change in which changes in a variable are compared with the average, or midpoint, of the starting and final values.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, reflecting the sensitivity of consumers to price changes.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price level, at a given time.