The Performance Measure of Average Page Views Per Visitor Is

question 133

Multiple Choice

The performance measure of average page views per visitor is the number of

• A)visitors who land on a brand's Facebook Page by clicking on a Google ad.
• B)visitors to a brand's website.
• C)visitors who view pages and comment in a given time period.
• D)page views divided by visitors in a given time period.
• E)visitors to a website who click on a link.

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Definitions:

Fallacy of Composition

The incorrect belief that what is true for the individual is necessarily true for the group as a whole.

Empirical Measure

A quantitative determination obtained through observation and experimentation rather than theory.

Variable

A measure that can change from time to time or from observation to observation.

Causality

Describes a relationship where one event (the cause) directly affects the outcome of another event (the effect).