One Disadvantage of Using the Internet as an Advertising Medium

question 79

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A)as a relatively new medium, it has attracted limited use.
• B)animation and interactivity may require long page download times.
• C)pay-per-click search ads on Google are expensive and ineffective.
• D)it is difficult to translate messages that can be used in social media networks like Facebook and Twitter.
• E)it often creates more traffic than a firm can actually handle

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Definitions:

Profitability

The ability of a business to earn a profit, which occurs when revenues exceed the costs and expenses involved in operating the business.

New Customers

Individuals or organizations that have recently started purchasing goods or services from a business, expanding the business's client base.

Profitability Metrics

Financial measures used to assess a company's ability to generate profit relative to its revenue, assets, or equity.

Gross Margin

A financial metric that represents the difference between revenue and the cost of goods sold, expressed as a percentage of revenue, indicating the efficiency of a company in managing its production costs.