If a Brand Manager Wanted to Use LinkedIn to Promote

question 56

Multiple Choice

If a brand manager wanted to use LinkedIn to promote her brand, the best way would be to

• A)use profiles of company employees for business-to-business image building and networking with industry-related groups.
• B)monitor profiles for negative mentions of their brand.
• C)create a profile for her brand.
• D)try to accumulate online followers for the business.
• E)buy ad space on the LinkedIn website

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Definitions:

Dominion Of New England

Consolidation into a single colony of the New England colonies—and later New York and New Jersey—by royal governor Edmund Andros in 1686; dominion reverted to individual colonial governments three years later.

Leisler's Rebellion

An uprising in late 17th-century colonial New York, led by Jacob Leisler, against the policies of the English King James II.

Nathaniel Bacon

An instigator of Bacon's Rebellion in 1676, an uprising in colonial Virginia challenging the policies of Governor William Berkeley and attacking Native Americans, leading to changes in the colony's governance.

Indentured Servants

Individuals who agreed to work for a set period of time without pay in exchange for passage to America, often in the 17th and 18th centuries.