Advertising Agencies That Specialize in One Aspect of the Advertising

question 127

Multiple Choice

Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy,buying previously un-purchased media space,or providing Internet services are referred to as __________.

• A)full-service agencies
• B)in-house agencies
• C)modified-service agencies
• D)promotional firms
• E)limited-service agencies

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Definitions:

Welfare Payments

Financial assistance provided by a government to individuals in need.

Food Stamps

A government-issued voucher used to purchase food by those in need, as part of social welfare programs.

Maximize Utility

The economic principle that individuals or firms seek to achieve the highest level of satisfaction or profit from their actions and choices.

Household Objective

Household objective often refers to the financial or lifestyle goals and priorities set by a household, such as achieving savings, buying a home, or securing education for children.