-According to Figure 16-5 Above, Row a Is the Performance

question 167

Multiple Choice

-According to Figure 16-5 above, Row A is the performance measure described by the accompanying quote "I will pay $0.50 for every 1,000 times this ad loads, up to $100 per month" under the Cost to Advertisers heading:

• A)cost per click
• B)click through rate
• C)cost per action
• D)conversion rate
• E)cost per thousand

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Definitions:

Dental Coverage

A type of insurance or benefit plan that pays for the cost of dental care services, typically provided through employers.

Prescription Drug

A medication that legally requires a medical prescription to be dispensed.

Outsource

The practice of hiring third-party vendors to perform services or produce goods that were previously handled in-house.

Cafeteria Plans

A type of employee benefit plan that allows workers to choose from a variety of pre-tax benefits, adjusting the plan to their personal needs.