One Advantage of Using a Billboard as an Advertising Medium

question 76

Multiple Choice

One advantage of using a billboard as an advertising medium is that

• A)it is environmentally friendly.
• B)it has universal appeal.
• C)it is particularly suited to national campaigns.
• D)it has good reach and frequency.
• E)it is especially suited for persuasive advertisements.

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Definitions:

Nonprofit Organization

An entity that operates for the public or societal benefit rather than for the purpose of making profits for owners or shareholders, and which typically enjoys certain tax exemptions.

Capacity Elements

Components or factors that determine the capability of an individual or organization to achieve its objectives.

Capacity Building Activities

Initiatives designed to strengthen the skills, competencies, and abilities of nonprofits and their staff, enhancing their ability to fulfill their missions.

Nonprofit Organizations

Organizations that operate for the collective, public, or social benefit, rather than focusing on generating profits for owners or investors.