All of the Following Are Difficulties Associated with Creating an Actual

question 111

Multiple Choice

All of the following are difficulties associated with creating an actual advertising message EXCEPT:

• A)compensating actors is very expensive.
• B)shooting commercials in several locations for global campaigns has increased.
• C)replacing actors with computer-generated animation is ineffective since they are better able to translate a copywriter's message into ads with a fear, sex, or humorous appeal.
• D)designing quality artwork, layout, and production for advertisements is time consuming.
• E)translating the copywriter's ideas into an actual advertisement is a complex process.

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Definitions:

Selling Price

The cost at which a service or item is sold to purchasers.

Required Rate of Return

The minimum annual percentage earned by an investment that will induce individuals or companies to put money into a particular security or project.

Dividend Yield

A financial ratio that indicates how much a company pays out in dividends each year relative to its share price.

Dividend Growth Rate

The annualized percentage rate of growth of a company's dividends paid to shareholders, indicating the company’s financial health and profitability.