Which of the Following Statements About Comparative Advertising Is True

question 163

Multiple Choice

Which of the following statements about comparative advertising is true?

• A)Comparative advertisements now constitute over 90% of all television ads.
• B)Comparative advertisements attract less consumer attention for the advertiser's brand.
• C)Comparative advertisements need market research to provide legal support for their claims.
• D)Comparative advertisements have been banned by the Federal Trade Commission.
• E)Comparative advertisements can,and often do,cause more harm than good.

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Definitions:

Programming

The process of designing, writing, testing, debugging, and maintaining source code for computer programs or applications.

Marginal Benefit

The increase in satisfaction or utility gained from consuming one additional unit of a good or service.

Tax Cost

The financial charge or burden imposed by governments on individuals or organizations in the form of taxes.

Majority Vote

A decision-making process in which the option that receives more than half of the votes wins.