An Ad for Conesco Insurance Asks the Question, "How Long

question 66

Multiple Choice

An ad for Conesco Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show. The idea that she will not have the care she needs because she failed to plan her finances for the future when she was younger is an example of a

• A)rhetorical appeal.
• B)baby boomer appeal.
• C)humorous appeal.
• D)fear appeal.
• E)security appeal.

---

Definitions:

Departmental Income Statements

Financial reports that show the revenue, expenses, and profit of individual departments within a company.

Department Viability

An assessment of a department’s ability to continue operating effectively, often considering its financial performance and strategic fit within an organization.

Income Statement

A financial statement that shows a company's revenues, expenses, and profits or losses over a specific period.

Departmental Contribution Margin

Departmental Contribution Margin refers to the contribution margin as calculated for specific departments within a company, showing the profit contribution of each department.