Gross Rating Points (GRPs) Are Determined by the Formula

question 11

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A)reach multiplied by frequency.
• B)reach multiplied by rating.
• C)rating multiplied by cost in dollars.
• D)cost divided by reach.
• E)cost divided by (reach multiplied by frequency).

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Definitions:

Persuade

The act of convincing someone to do or believe something through reasoning or argument.

Inform

To provide data or facts about something, allowing someone to become aware of or learn about it.

Final Section

The concluding part of a document, presentation, or work that often summarizes content or provides closing remarks.

Introduction

The initial section of a document or speech that sets the topic, provides background information, and outlines the purpose or thesis.