Showing Ad Copy to a Panel of Consumers and Having

question 104

Multiple Choice

Showing ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was, takes place during

• A) focus groups.
• B) portfolio tests.
• C) jury tests.
• D) theater tests.
• E) performance tests.

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Definitions:

Controlling Interest

An ownership interest in a business entity in terms of voting rights, sufficient to control the policies and management of the entity.

Fiduciary Duty

An obligation to act in the best interest of another party, for example, a company's management acting in the best interests of its shareholders.

Management

The process of dealing with or controlling things or people, often within an organization or a project, including planning, organizing, leading, and controlling resources.

Subsidiary

A company that is controlled by another company, known as the parent company, through ownership of a majority of its voting stock.