Consumer-Oriented Sales Promotions Refer to

question 270

Multiple Choice

Consumer-oriented sales promotions refer to

• A)sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers.
• B)promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• C)methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
• D)advertisements that show actual consumers using the product.
• E)sales promotions that supplement advertising and personal selling and are directed to wholesalers, retailers, or distributors.

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Definitions:

Hypothetical Construct

An abstract concept that is created for a scientific theory or research and cannot be directly observed.

Generalizability

The extent to which research findings and conclusions can be applied to larger populations or different contexts beyond the original study.

Inferences

Conclusions or deductions made based on evidence and reasoning, rather than direct observations, often used in research to derive findings from data.

Experimental Expectations

Anticipated results or outcomes of a scientific experiment based on hypotheses and prior knowledge.