Advertising Agencies That Specialize in One Aspect of the Advertising

question 127

Multiple Choice

Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy,buying previously un-purchased media space,or providing Internet services are referred to as __________.

• A)full-service agencies
• B)in-house agencies
• C)modified-service agencies
• D)promotional firms
• E)limited-service agencies

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Definitions:

Credit Sale

A transaction where the payment for the purchased goods or services is deferred to a future date.

Credit Applicant

A Credit Applicant is an individual or business entity that applies for a loan or line of credit from a lending institution.

Credit Agencies

Organizations that assign credit ratings for issuers of certain types of debt securities, with the ratings based on the issuer's ability to pay back debt.

Financial Statements

Formal records of the financial activities and position of a business, individual, or other entity, typically comprising the balance sheet, income statement, and cash flow statement.