Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages, Such

question 98

Multiple Choice

Individuals can choose to purchase Microsoft stand-alone software packages, such as the Microsoft Office 2013 Home and Student versions of Word, Excel, and PowerPoint for $109.99 each. Alternately, they may choose to purchase the Microsoft Office 2013 Home and Student Suite, which has these three applications plus OneNote in the same package for a price of $139.99. Microsoft is using a __________ pricing strategy.

• A)penetration
• B)prestige
• C)bundle
• D)odd-even
• E)standard mark-up

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Definitions:

Fraudulent Misrepresentation

A false statement made knowingly, without believing in its truth, or recklessly, with intent to deceive and induce another to act upon it to their detriment.

Compensatory Damages

Financial compensation awarded to a plaintiff to indemnify for loss, detriment, or injury suffered as a result of another's wrongdoing.

Unilateral Mistake

A misunderstanding where one party of a contract is mistaken about a material fact or term of the agreement.

Typographical Error

A mistake made in the typing process, often resulting in incorrect spelling or arrangement of letters.