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Mark Johnson, the Manager of a Discount Consumer Electronics Store

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Mark Johnson, the manager of a discount consumer electronics store, was approached by the manufacturer's representative on behalf of a marketer of a popular and profitable line of storage racks. The manufacturer's representative implied that if Johnson doesn't raise the retail prices for the storage racks to those paid by the marketer's non-discount customers, Johnson's supply of racks may be severely curtailed. The manufacturer's representative is guilty of attempting

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Definitions:

Pareto Optimal

A situation in which it is impossible to make any one individual better off without making at least one individual worse off.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning that individuals cannot be effectively excluded from use and where use by one individual does not reduce availability to others.

Private Consumption

The total spending by households and individuals on goods and services for personal use, excluding government spending.

Pareto Optimal

A circumstance in resource distribution where an improvement for one individual correlates with a setback for another.

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