Which of the Following Is FALSE About a Multibranding Strategy

question 153

Multiple Choice

Which of the following is FALSE about a multibranding strategy?

• A)A multibranding strategy, there is no risk that a product failure will affect other products in the line.
• B)Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
• C)With a multibranding strategy, each brand is unique to each market segment.
• D)A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E)Some multibrands are introduced to confront competitors' brands.

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Definitions:

Old Clientele

Refers to the established base of customers or clients who have been using a company's products or services for a long time.

New Media

Digitally-based communication platforms and technologies, such as social media, websites, and streaming services, that enable interactive user engagement.

Active Voice

A sentence structure where the subject performs the action stated by the verb, emphasizing the action and the doer.

Board of Directors

A group of elected or appointed members who jointly oversee the activities of a company or organization.