The Added Value a Brand Name Gives to a Product

question 298

Multiple Choice

The added value a brand name gives to a product beyond the functional benefits provided is referred to as __________.

• A)brand parity
• B)brand net worth
• C)brand equity
• D)brand benefit
• E)brand enhancement

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Definitions:

Decision

The process of making choices or identifying a course of action from several alternatives, often based on information or data analysis.

Relevant

Pertinent or related to the matter at hand, especially in the context of decision-making.

Proprietorship Form

A business organization that is owned and operated by an individual, where there is no legal difference between the owner and the business.

Economic Unit

An economic unit is an entity, such as an individual, household, or company, making decisions regarding the allocation of resources and consumption.